Facts about Testimonials
Strong testimonials can increase sales by an astounding 250% (Source: SiteProNew: Simple Changes That Explode Your Response Rate). Gaining credibility and trust are crucial on the internet where there are no sales done in person.
What Elements are necessary for a Good Testimonial?
1. It is descriptive. Avoid using one or two word testimonials. Longer testimonials are more influential when they contain solid numbers and facts about the benefits they experienced.
2. List the customer's full name, business name, and URL.
3. Do not edit your testimonials. You may correct the spelling, but no more.
4. Work best when placed just below the headline.