Placement is Location in the Internet World
You wouldn’t dream of opening a store without advertising, promoting it, and discussing its location. Placement is the means by which websites are promoted and located on the Internet. Without it, your website won’t be found and your business will fail. That would be like locating a gas station on an abandoned, prohibited road where there is no traffic.
Website marketers cited Search engine positioning as the top method to drive traffïc to their sites (66%). Second is email marketing (54%). Source: Direct Marketing Association (DMA). The most cost effective way to market your web site online is to obtain several top 10-search engine rankings in the major search engines for your keywords. Keywords are those words/phrases you want your business to found for when searches are done online. As traditional businesses regularly advertise to draw customers, they must also use placement to draw customers to their website.
A Search Marketing Survey of approximately 3000 marketers by MarketingSherpa, marketers said organic clicks increased an average of 73 percent in the six months after optimization. So be patient and you can expect to see effective optimization boost your site traffic – and your online success.
Placement is like taking the gas station from the abandoned road and moving it next to the freeway. It’s placed where there’s heavy traffic and no other gas station for 100 miles. Location is everything.
Note: Organic clicks are those “natural” results found when a search engine queries specific keywords and keyword phrases. These results are based on editorial importance of terms, keywords, and page make-up.