- Meta Description <META NAME=“DESCRIPTION”>: this is the summary displayed below your listing when returned on the search engine results page. Search engines also look here for keywords. Meta Description Tags should be kept under 20 words or 150 characters.
- Keywords in the <META NAME=“KEYWORD”> tag
- Title tags <TITLE> – place your chosen keywords at the beginning. Keep under 60 characters.
- Headings <H1>/Subheadings
- Comment tags <!-- >
- Links – ensuring they aren’t broken, missing, or returning an error message
- Content – is it relevant and written for keyword or keyword phrase weight
- ALT tags for graphics
- Site architecture – are all parts in the proper order
- Coding – if search engines cannot access your site, they will ignore it. Your server shouldn’t be returning an error code because it won’t be indexed by search engine spiders.
- The right two or three word keywords that will make you more competitive. These words or phrases should be those commonly used by your buyers.
- Relevant sub domains
- URL address – shorter is generally better. Relevant keywords are essential.
Anchor texts (words used to link to a web page). For example: for more information on search engine optimization … The words “search engine optimization” are the anchor text to a link. If your company were trying to place for this phrase, this would help your rankings.