• More traffic (hits) to your site
• “True Relevance.” More credible search results to connect you with “real” prospects. Higher numbers of visitors are only good if they fit your “targeted group.” How many cars do you think you would sell if people came to your lot looking for televisions?
• Increased ease of use. Customers will be able to find what they want quickly.
• Damaged/broken links are fixed or removed, reducing frustration, lost customers, and reduced rankings.

It’s necessary, because the majority of search engine users will not look behind three pages for results.  In fact, studies have shown that only 7% of sites are visible in 80% of search engines.