More than 90% said they used the Internet to plan a personal trip last year, while 5% planned business trips online Travelers’ Use of the Internet 2005).
The most effective online marketing techniques that trigger a consumer response are unsponsored search engine results (36%); e-mail recommendations by friends or colleagues (34%); links on Web sites (26%); and opt-in e-mails or e-newsletters (21%)(2005 Report).
“As this year’s survey results clearly show, consumers are much more responsive to strategic online marketing communications, such as organic search engine returns, than they are to paid media, such as a pop-up or banner ads,” said Jennifer Barbee, President of USDM.net.
“Those savvy enough to invest more travel marketing dollars in a strategic, online marketing campaign could reap much bigger rewards for their destination, hotel, attraction or other travel business,” Barbee said.
Placement Requires Experienced Professionals
Placement is an ongoing, time-consuming process requiring constant attention because search engines are consistently changing the process in which rankings are done. Placement is highly competitive and requires professionals that have shown they are successful.
Placement is Location on the Internet
Website marketers cited Search engine positioning as the top method to drive traffïc to their sites (66%), followed by email marketing (54%) (Direct Marketing Association).
The Internet Population is Enormous
The Internet market is comprised of 801.4 million people worldwide with 1.8 million joining each week. Secret #4: the market is incredibly large yet 93% of the competition is eliminated by website placement.
The Best Kept Secret: Resorts are getting all of the benefits of website placement for a small monthly charge with no initial setup fee. They’re doing this by advertising their resort or lodge on a website specializing in listing. Considering that a website and search engine optimization would cost thousands of dollars, this is next best thing. In fact, in many ways a listing service is even better.
Benefits of Listing Websites
Most resort listing websites have numerous benefits you can’t find anywhere else like:
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You can use an unlimited number of words to describe your resort.
- A link back to your own site
- Weather forecasting
- Mapping
- Your photo and information featured randomly throughout the site.
- Ability to create a listing and edit as you wish anywhere and any time you have Internet access.
They are generally placed higher in searches as they are tailored to and list various resorts.
www.resortslisting.com is the premier web site for resorts worldwide. www.resortslisting.com is a
partnership between FirstLink Advertising and Fishing Webmaster LLC. FirstLink specializes in advertising and marketing, while Fishing Webmaster specializes in placement, website design/development, hosting, and content writing.
Contact information:
Douglas Pirila, certified placement specialist
Fishing Webmaster LLC
(218) 390-9973
www.fishingwebmaster.com
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Secret #3: Shopping is the most popular domestic trip activity, and is included in 30% of all domestic trips.
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The Travel Industry Association of America IA) Survey (2001) showed that: Travelers who read about restaurants, hotels, museums, theme parks and other attractions are more likely to take in those sites when they visit a destination.
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The Internet is the most used source of travel news and information (40%)
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37% contacted a destination after reading about it and 34% visited.
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24% of media-user travelers found Internet web sites to be the most useful media
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40% of past-year travelers used an Internet website to plan a trip or vacation.
Successful resorts are using simple and affordable methods to effortlessly book their rooms. They utilize five secrets to outmaneuver their competitors and cash in on the huge Internet market.
(PRWEB) December 16, 2005 -- According to the Traveler's Use of the Internet (2005), 78% of online travelers (79 million people) turned to the Internet for travel or destination information in 2005.. Survey findings also indicate that 82% (more than 64 million) Americans bought or reserved an airline ticket, hotel room, rental car or package tour online this past year.
Numerous surveys show that more consumers are planning and booking trips online, creating new marketing opportunities for tourist related industries. A small percentage of resort owners know the secrets to success on the Internet and are cashing in for a small fee each month.
What are some of these secrets?
Secret #1: Only 7% of all websites are visible on the search engines (StatMarket.com study). The reason is that most web sites are not properly optimized and promoted to achieve high search engine rankings.
Secret #2: Less than 7% of websites stress the benefits to tourists rather than features of their resorts. Tourists want to visualize their vacation, their room, and more specifically the accommodations. They want to know about recreational activities, the environment, and shopping. No one books a room because the resort has 1,000 rooms or comprises 10 acres. They book a room because of the accommodations, facilities, and location.
Internet Users Seek Immediate Information
An Iprospect Survey in 2002 reported that 78% of web users abandon their search if the first 3 pages don't provide an answer to their question, and 28% don't scroll past the 2nd page of results.
Successful resort owners know what travelers are looking for in their website such as: